Matchday travel is one of the hardest mobility problems in sport. Tens of thousands of fans arrive in a short window, often from across the country, using a mix of cars, trains, coaches, and shuttle buses. For the club, that is both a fan experience issue and an operational one.

STAXY is helping a Premier League football club streamline those logistics through an integrated mobility-as-a-service platform and an advanced parking management system, built into the club’s existing fan app.

The challenge

Before STAXY, travel options were fragmented. Parking, shuttle buses, coaches, and trains lived in different places. That made it harder for fans to choose well, and harder for the club to see demand, staff car parks, and plan resources match by match.

What changed

Fans can now access the relevant modes in one branded experience: shuttle buses, coaches, trains, and parking. Behind the scenes, the club has a clearer picture of who is coming, how they are travelling, and where pressure will land on the day.

• 15 hours saved each week on car park and shuttle bus logistics

• Around £2,000 saved each matchday through smarter resource allocation

• A single travel section inside the club’s existing app, rather than a separate product for fans to find

The best fan travel does not feel like a transport project. It feels like part of getting to the game.

The result is not only operational. It is commercial and environmental: fewer wasted staff hours, a smoother arrival, and a clearer path to shifting fans onto lower-carbon modes when those options are actually easy to book.